Webflow is hiring a

Senior User Researcher

NA - Remote

About

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

We are adding a Senior User Researcher to our Collaborate & Scale product pillar who will help us better enable teams to be successful and grow their businesses on Webflow. You will help us better understand our customers and how to bring their needs to existing and new product initiatives for Webflow. This role will help us learn about our current and potential customers, and who we can serve by identifying continued and new opportunities in our product roadmap.

About the role

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt (Relevant to US only)

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below in USD and pertain to workers in the United States)

• Zone A: $162,500 - $198,200
• Zone B: $152,700 - $186,300
• Zone C: $143,000 - $174,400

Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)

• $184,600 - $225,200

As a Senior User Researcher, you’ll …

• Help define and shape the research function at Webflow as we make it a core pillar of the product insights team
• Plan and execute inclusive, strategic, and valuable user research: design research studies and tests, recruit participants, facilitate interviews, and analyze results
• Synthesize findings and use compelling narratives to communicate digestible and actionable insights and recommendations to a variety of partners in ways that build trust, informs, and drives consensus around key decisions
• Influence and support the formation of technical product roadmaps and tactical solution designs that are highly usable and useful to a diverse and global audience
• Evolve and elevate Engineering, Product, and Design’s (EPD) user research capabilities by equipping non-researchers with toolkits, training, and processes to set them up for success in their own research

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

You’ll thrive as a Senior User Researcher if you have:

• Experience building products in the B2B SaaS space
• A proven track record of leading research and collaborating with other teams to discover insights, identify unmet needs, craft better products, and significantly impact company strategy
• Experience with lean research integrated with product teams in an agile process
• Exceptional ability at empathically listening, perceiving users’ needs, and delivering an unbiased view of users
• Exceptional ability to understand and breakdown complex systems and large amounts of research data, generate user insights, and turn those insights into action items for product teams
• Experience in qualitative and quantitative research methods
• Experience advocating for, implementing, and interpreting analytics
• Knowledge of accessibility, principles of effective design, and the Jobs to be Done framework
• Facilitation experience to drive consensus and buy-in, especially with cross-functional partners and stakeholders
• Implemented and improved research tools and programs
• Mentored other researchers and product designers

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement
• Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees