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Assurance is hiring a

Principal UX Designer

NA - Remote

About Assurance

Assurance IQ is a technology company headquartered in Seattle. We were acquired by Prudential (NYSE: PRU) to further the joint mission of improving financial wellness across the world.

At Assurance, we simplify the complex world of insurance and financial services into straightforward, valuable solutions to improve people's lives. We start by asking customers a few questions, so our system can learn about their needs; from there, our ground-breaking, proprietary platform takes over and analyzes the thousands of data points that make customers unique to create custom-tailored plans for each customer. Our platform serves as the intersection between customer and seller, technology, and the human touch.

At Assurance, we are innovative, persevering, humble, collaborative, and authentic, and we're working together to improve the lives of millions!

About You

You have an exceptional ability to take complex, tedious processes and make them simple, easy and intuitive. You will have the opportunity to apply and develop this skill every day at Assurance. Our mission is to create a long-lasting, beneficial relationship with the millions of customers who come to Assurance for financial solutions. We aim to build a truly best-in-class customer experience – one that recognizes where customers are in their journey, helps to answer their questions, adapts to how they prefer to communicate, accurately identifies their financial needs, and clarifies and simplifies the process of getting these needs met.

Medicare, in addition to being Assurance’s largest line of business, is a $427 billion market that is characterized by immense complexity and quality-of-life-altering outcomes for its customers depending on their choice of plan. As Sr. UX Designer, you will play an integral role in building an industry leading digital experience for the nearly 30 million seniors who purchase Medicare Advantage plans annually. You will be responsible for understanding the daunting Medicare customer journey from awareness through purchase and building a seamless, intuitive experience that helps guide customers into the best plan for their needs and ensures they receive maximum benefits and peace of mind from their plan post-purchase. You will build a deep understanding of our Medicare customers, and showcase your ability to tailor your designs to the unique needs and preferences of this population. You will work together with our world class data science, engineering, product management and UX research teams (to name a few!) in order to accomplish these goals.

About the Position

This position is responsible for delivering a world class digital Medicare experience on Assurance platform that successfully integrates with and enhances the telephonic support provided by licensed insurance agents. The successful candidate will own the Medicare customer journey from first contact through purchasing, and collaborate with a multidisciplinary team of UX designers, product managers, UX researchers, and engineers to deliver the best possible experience for our users.


  • A strong appetite to dive deep into complex details and test new and innovative solutions to improve the quality of life of millions of seniors
  • A demonstrated track record of designing digital products for consumers with measurable business impact
  • A deep understanding of the end-to-end iterative product design process, including how to develop and use wireframing, prototyping, user testing, and high fidelity visuals
  • Passion for solving core product problems while owning all facets of a user experience (strategy, interaction design, and research)
  • Experience collaborating with multiple disciplines including product, engineering, data analysts and more
  • Structured thinking and measurable impact demonstrated in a portfolio of live projects

Choose Assurance Because:

  • Competitive base salary plus bonus structure
  • Comprehensive benefits which include, medical, dental, vision, 401K and more
  • Unlimited paid vacation, sick leave, plus paid holidays
  • Growth opportunities to rapidly advance your career

Note: Assurance is required by multiple state and city laws to include the salary range on position postings when hiring in those specific locals. The salary range for this position will be between $180,000 - $220,000 and may be eligible for additional bonus or commission plans + benefits. Eligibility to participate in the bonus or commission plans is subject to the rules governing those programs, whereby an award, if any, depends on various factors including, without limitation, individual and/or organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.