Define and champion a unified customer experience vision for the Consumer Bank that is coherent across all segments, channels, and touchpoints.
Develop a multi-year design strategy that balances near-term delivery with longer-horizon capability building.
Establish experience principles and a design point of view that differentiates Valleys brand and deepens customer relationships.
Serve as the senior voice for customer-centered thinking in executive and cross-functional forums.
Organizational Leadership
Build, lead, and develop a high-performing, multidisciplinary design organization spanning service design, UI design, research, and conversational design.
Establish the operating model for how design integrates with product management, technology, and business stakeholders across all three segments.
Foster a culture of craft, curiosity, and continuous learning within the design organization.
Develop talent and career paths that attract and retain top design professionals in a competitive market.
Cross-Functional Partnership
Partner closely with Business, Product, Segment and Channel Partners to align experience priorities with business goals.
Work with technology and engineering leaders to ensure design intent is faithfully implemented and that delivery velocity is supported by strong design operations.
Collaborate with Risk, Compliance, and Legal to ensure all experiences meet regulatory requirements while still delivering for customers.
Measurement and Outcomes
Define and track experience quality metrics (NPS, CSAT, task completion, effort scores) that connect design decisions to business results.
Establish a research and insight practice that continuously feeds product and strategy decisions with customer evidence.
Drive accessibility and inclusive design standards across all products and channels.
High School diploma or GED equivalent and a minimum of 12 years of progressive UX and design experience, including significant leadership of multi-disciplinary design teams.
Business, Finance, Technology or related field. MBA.
Experience in financial services, banking, or other regulated industries with complex, multi-segment customer bases.
Experience designing for small business and/or wealth management client segments.
Background incorporating AI/ML-driven personalization or generative AI into customer-facing experiences.
Experience integrating design teams through organizational change or following a merger or consolidation.
Familiarity with contact center experience design, IVR/voice channel optimization, or branch experience design.
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