Gen Digital are hiring a

Principal Product Designer

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. Were always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When youre part of Gen, youll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. Youll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, wed love you to be part of Gen.

How We Work

Our hybrid work model (3 days in London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.

About the Role

We are looking for a Principal Product Designer to join Gens Global Product Design organisation. In this role you will lead UX strategy across a product pillar, drive design craft and execution, and influence company-level product direction through strong design leadership and storytelling. You will work across a distributed, cross-functional team to shape next-generation cybersecurity and consumer digital safety products.

About the Team

Gens Global Product Design Team is a diverse, distributed group of designers, researchers, and product managers who collaborate across regions to create user-centred digital experiences. The team works on complex problems across cybersecurity, identity protection, privacy, and financial wellness — applying AI to accelerate workflows and reimagining key user journeys to make digital freedom accessible to everyone.

Key Responsibilities

• Lead collaboration within a product pillar, setting a vision that aligns cross-functional stakeholders across product, engineering, and research.
• Influence company and product strategy through storytelling, using strong narratives to communicate design vision to executive leadership.
• Lead UX strategy with a research-backed approach, grounding product experiences in user needs, market signals, and business priorities.
• Establish best practices in interaction design, information architecture, and visual design for product-wide consistency and impact.
• Drive the evolution of our design system and standards to support scalable, cohesive product experiences.
• Apply AI tools and design methods to speed up iteration and unlock new value for users.
• Shape design processes and lead improvements across the pillar to improve efficiency, quality, and collaboration.
• Mentor designers and create training resources that enhance team effectiveness and design maturity.
• Foster an inclusive, transparent design culture across disciplines and locations.

About You

Education: A degree in Design, HCI, or a related field, or equivalent professional experience.
Experience: Significant experience in product design, with a track record of shipping high-quality B2C products at scale across multiple platforms.
Skills:

• Strategic product thinking with experience developing product goals, identifying opportunities, and making decisions based on user and business impact.
• Deep understanding of user-centred design principles and the ability to apply them to complex, ambiguous problems across end-to-end experiences.
• Hands-on with AI design tools and workflows, actively using them to enhance user experience and streamline design processes.
• Comfortable working within a geographically distributed team across multiple time zones.
  Personal Attributes:
• Visionary leader with a strategic mindset; you can see the big picture while staying close to the craft.
• Passionate and humble; you seek new horizons and remain curious about emerging market trends.
• Thrives in a fast-paced, high-tech environment and comfortable navigating ambiguity across complex, cross-platform problems.

Whats Next

Your CV and portfolio will be reviewed by the recruiter and hiring manager to understand the scope of your work, the impact youve delivered, and how your experience aligns with the role. If shortlisted, the recruiter will contact you with a view to setting up a conversation to learn more about your background, whats motivating you, why youre interested in Gen and our products, and to go through the interview process. Gen is an equal opportunity employer, and were committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.