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Baselayer are hiring a

Sr. Product Designer

ABOUT BASELAYER

Every business in America needs a bank account to exist. The system that decides whether theyre real, whos behind them, and whether theyre a risk, runs on infrastructure from the 1980s. Were rebuilding that layer from scratch.
Baselayer is the identity layer for institutions across the United States — the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates. Weve built something that gets 98% in under two years.
Today were trusted by over 20% of financial institutions in America — including FIS, Rho, Socure and leading loan infrastructure providers. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale.
Trust is the substrate of every financial transaction. Were rebuilding it.

ABOUT THE TEAM

Were solving real-time entity resolution at a scale no one else has cracked — fusing dozens of data sources into a single business identity graph and resolving any entity in milliseconds. Its a graph AI problem, a retrieval problem, and a fraud-modeling problem stacked on top of each other. The technical depth is real.
Youd be joining a small team where the data moat is defensible, the research problems are open, and the infrastructure you build becomes load-bearing for businesses. Ownership is real. Velocity is real. Theres no layer of process between an idea and shipping it.
Were at an inflection point — the graph is built, the match rates speak for themselves, and the hardest problems are still ahead: graph embeddings, fraud propagation models across the business network, real-time traversal at sub-100ms latency, and expanding the identity layer beyond finance into every platform that needs to trust a business.
If you want to work on something foundational — the kind of infrastructure that gets built once, and everything else runs on top of — this is it.

ABOUT THE ROLE

As Baselayers Sr. Product Designer, youll help shape the design systems that power our fintech platform. Working closely with our Lead Designer, youll gain hands-on experience across system design, product development, and cross-functional collaboration - building the foundations that ensure consistency, usability, and scalability as we grow.

WHAT YOULL DO

  • Own product design end-to-end — from understanding the problem through research and stakeholder input, to shipping polished UI
  • Design screens, flows, and interactions for Baselayers platform using our established design system and component library
  • Translate complex KYB, risk, and compliance workflows into clear, usable interfaces
  • Collaborate closely with engineering to ensure designs are feasible, consistent, and ready for handoff
  • Use AI tools alongside Figma to move faster on explorations, prototypes, and design-to-code workflows
  • Identify and flag UX inconsistencies across the product; contribute improvements to our design system
  • Participate in user research and usability testing to validate design decisions

MINIMUM REQUIREMENTS

  • 3+ years of experience in UX/UI or digital product design (internship, freelance, or entry-level roles welcome)
  • Strong working knowledge of Figma (Auto Layout, variants, components, tokens)
  • Detail-oriented and organized - you maintain consistency across files, states, and use cases
  • Comfortable taking direction, iterating quickly, and incorporating feedback
  • A proactive communicator who collaborates well with product, design, and engineering
  • Interest in learning design systems and scaling visual languages

WHAT SETS YOU APART

Youre obsessed with clean systems and thoughtful design. You love turning patterns, components, and tokens into tools that make products shine. Youre comfortable in Figma, curious about how design and code meet, and eager to learn how great design systems scale. You care about the details, move fast to get things done, and take pride in the craft that makes every pixel feel intentional. Youre excited to execute quickly, learn from feedback, and grow into a systems-minded product designer.

WORK LOCATION

Based in NYC; hybrid - 4 days per week in office

COMPENSATION

Salary Range: $100,000 - $162,500 + Equity

BENEFITS

  • Time off when you need it: Flexible PTO so you can recharge without red tape
  • In-person energy: Were based in SF and meet in the office 4 days a week
  • Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner
  • Career rocket fuel: Youll help build the foundation of a high-growth startup, working side by side with experienced founders and team members whove done it before
  • Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck
  • 401(k) with company match: We match your contributions so your future self benefits too
  • HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
  • Stay healthy, stay sharp: A $250 annual gym stipend to help you bring your best self to work, and everywhere else
  • A seat at the table: We believe in transparency, radical candor, and giving every team member a voice